Cinco de Mayo is right around the corner, and no fiesta is complete without a heaping serving of guacamole.
In fact, Cinco de Mayo is the second biggest consumption occasion in the U.S. for avocados and guacamole.
The number one selling avocado brand, Avocados From Mexico has partnered with Coke Zero to give shoppers something to guac about all weekend long with the launch of its newest national shopper marketing program.
With the holiday falling on a Friday this year, the brand’s new Cinco De Weekend campaign provides shoppers ample opportunities to keep the good going all weekend long with big savings and wanderlust-worthy sweepstakes.
The program highlights the delicious combination of Avocados From Mexico and Coke Zero.
The two brands are partnering to make shoppers’ Cinco celebrations even more exciting with a chance to win twelve-weekend getaway trips in a year, valued at up to $30K.
The promotion is available until May 7, 2023. Shoppers can enter to win via QR codes on the POS displays or by visiting avocadosfrommexico.com/cincodemayo/sweeps/.
Avocados are a top food for Cinco celebrations, and as retailers look to increase basket size, they are a worthy product to promote as studies have shown that shoppers spend 1.9x more on groceries when avocados are in the basket.
Additionally, 71% of Coke Zero buyers also purchase avocados on an annual basis, showcasing how this partnership serves to cross-merchandise items shoppers likely already have on their lists.
In combining these two brands together, AFM is creating a simple Cinco destination that’s a win for shoppers and retailers alike.
Retailers can take shoppers’ Cinco de Weekend excitement to the next level by signing up to receive the free Cinco de Weekend attention-getting merchandise displays and Avocados From Mexico and Coke Zero coupons that are available while supplies last.
Retailers can also utilize Avocados From Mexico merchandising materials to create a fiesta-themed Cinco event for their shoppers.
To learn more about AFM, visit www.avocadosfrommexico.com, Facebook (www.facebook.com/AvocadosFromMexico), or Twitter (@AvosFromMexico).