Get your glow on and pique your senses, guac fans!
Avocados From Mexico (AFM) is making its PANTONE color debut with the official release of its brand color.
The no. 1 selling avocado brand’s new hue emulates the vibrant tones you see when you cut into a perfectly ripe avocado.
And just in time for the Big Game, AFM is bringing the color to life by launching the Avocado Glow Collection, a one-of-a-kind home and kitchen accessories line inspired by the new color created in partnership with the PANTONE Color Institute.
AFM’s multisensory marketing strategy is launching ahead of the Big Game, including the new PANTONE color and the brand’s Sonic DNA, a unique audio identity that serves as a new dimension of the brand.
These innovations allow consumers to connect with AFM in new ways through sight and sound to experience first-hand how the brand makes everything better.
The Avocado Glow Collection
The Avocado Glow Collection will give your home the ultimate glow, perfect for hosting Big Game viewing parties for football and avocado fans alike.
The curated line includes seven entertaining and décor essentials inspired by the Avocados From Mexico PANTONE color including a throw pillow, wallpaper, apron, oven mitts, coasters, a serving tray and, of course, a guacamole bowl.
Fans can visit www.avocadosfrommexico.com/brand/pantone beginning January 19 for a chance to win an Avocado Glow Collection.
This limited-edition line will go fast, so enter quickly for a chance to take home the collection.