Applegate Farms LLC announced its expansion within the breakfast category with the launch of APPLEGATE NATURALS Frittata Bites, the industry’s first and only Certified Humane frozen egg bites.
These 100% natural, high protein breakfast bites feature real, recognizable ingredients, including two of Applegate’s best-selling items: chicken breakfast sausage and bacon.
The launch represents a shift for the brand as it moves into a new category for the first time: handheld, frozen breakfast predominantly featuring eggs as an ingredient.
Nearly 40% of US shoppers believe that the breakfast category is too processed, so Applegate — a company that has focused on 100% natural products with real ingredients for over three decades — saw room to expand its expertise into a new category: handheld, frozen breakfast.
Available in two varieties — APPLEGATE NATURALS Egg, Uncured Bacon Frittata Bites and APPLEGATE NATURALS Egg, Chicken Sausage, Red Pepper, Onion, and Spinach Frittata Bites –APPLEGATE NATURALS Frittata Bites are made with Applegate humanely raised meat, Certified Humane eggs, and 100% natural, non-GMO ingredients.
Each serving of two frittata bites provides 13-19g of protein and contains 0-1g of sugar and are ready-to-heat-and-eat within three minutes.
APPLEGATE NATURALS Frittata Bites are available now with an MSRP of $9.99 for an 8.4oz box of four bites in the frozen aisle at Sprouts locations as part of an exclusive national launch with the retailer.
For more information, visit www.applegate.com/feelgoodpros or connect on social media at https://www.instagram.com/applegate/, www.facebook.com/applegate and www.twitter.com/Applegate.