Andy’s Frozen Custard, the award-winning frozen custard and treat shop, announced an expanded investment in motorsports through a partnership with Stewart-Haas Racing and Cole Custer, the driver of the No. 00 Ford Mustang for Stewart-Haas. For a stronger chance of a win, race to Andy’s Frozen Custard in mid-March to enjoy a custom frozen treat Custer himself helped create.
As part of the partnership, Andy’s will be a primary sponsor of Custer in three races: the Andy’s Frozen Custard 300 on April 13 at Texas Motor Speedway in Fort Worth, the Chicago Street Race on July 6 in the streets of downtown Chicago, and the Xfinity Series race on October 12 on the Charlotte (N.C.) Motor Speedway Roval. When not the primary sponsor, Andy’s will have a yearlong associate presence on the No. 00 Ford Mustang with branding on Custer’s firesuit.
Andy’s and motorsports fans won’t have to wait for the racetrack to get a taste of the excitement. Kuntz and Custer worked together to create a custom Concrete featuring the championship-winning driver’s favorite toppings. Beginning mid-March through race day in Texas on April 13, the Cole Custer Concrete will feature Andy’s vanilla frozen custard blended with Heath Bar, melted chocolate chip and smooth peanut butter.
In addition to the new sponsorship, Andy’s continues to be the title sponsor for the fourth year in a row of the Andy’s Frozen Custard 300 on April 13 at Texas Motor Speedway. The company’s hallmarks, which include a history of consistent quality, constant innovation, speedy service and daily celebrations, have inspired the partnership with motorsports. Andy’s Frozen Custard is the “Official Frozen Treat” of Texas Motor Speedway where fans can enjoy Andy’s on-site through branded kiosks, treat trucks and in suites.
For more details about the partnership visit www.eatandys.com/andysracing and follow along on social at @andysfrozencustard.