Absolut Vodka has always believed that you can push creative boundaries and proudly boasts a progressive mindset in culture.
So, as a brand that’s Born to Mix, the rise of Artificial Intelligence (AI) presented a unique opportunity for Absolut to adopt a new approach to mix up cocktails – with neighbourhoods as its key ingredient.
As the world’s first vodka brand to visually develop cocktail art using AI, Absolut is proud to invite Canadians to ‘Mix Your Neighbourhood’ with a collection of cocktail artwork specially crafted to embrace the countless characteristics that make neighbourhoods across Canada so special – from their diverse communities to their rich history and vibrant culture.
To bring these one-of-a-kind cocktails to life, Absolut started in the heart of multiple neighbourhoods across Canada – like Toronto’s Ossington, Montreal’s Mile End, and Calgary’s Banff – and engaged locals to discover the key ingredients of their neighbourhood and what makes it unique.
Absolut then gave these ingredients to an AI platform and asked it to mix stunning cocktail artwork celebrating each neighbourhood.
From there, Absolut took the AI cocktail artwork and worked with bartenders that mixed them into delicious cocktail and mocktail recipes, so everyone can drink in their neighbourhood.
Want to see your neighbourhood mixed? Follow Absolut at absolut.com/en-ca as it continues to craft cocktails inspired by neighbourhoods across Canada. While there, Canadians can nominate their neighbourhood for the chance to be mixed by AI next, plus they can find recipes and downloadable cocktail artwork