OREO, America’s favorite cookie, is gearing up for a monumental 2024 that includes a return to the Big Game.
The OREO brand promises a spot that puts a playful twist on the cookie’s iconic role in pop culture.
The Mondelēz International cookie brand will air a 30-second spot from The Martin Agency during the second quarter on February 11, 2024. The spot will be directed by Emmy award winning director, Dave Laden and produced by Hungry Man Inc. and PXP.
This announcement comes over a decade after the brand was last part of the Big Game. In 2013, OREO aired a 30 second in-game spot, “Whisper Fight” and made advertising history when the brand reacted in real time, tweeting the phrase, “You can still dunk in the dark,” after the lights went off in the stadium during that same game.
For more information and updates on the Big Game ad, fans can visit OREO at https://www.oreo.com/ and follow OREO on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial or on Instagram @OREO to be among the first to know about future brand news.