Here’s a look inside the FIFA World Cup Trophy Tour by Coca-Cola in Vancouver. I had a chance to preview it ahead of the public opening.
The experience begins with a short screening of iconic FIFA moments that sets the tone.
From there, you move into a Coca-Cola space where they offer commemorative keychains and a tasting of Coca-Cola in the Canada host country can, followed by a hallway of FIFA facts that adds context along the way.
Then comes the main draw, an up close look at the original FIFA World Cup trophy. It is rarely seen outside of the FIFA Museum in Zurich, aside from select ceremonial appearances.
The full activation also features interactive stations, music, games, and a sampling area. The tour will be stopping in other Canadian cities, so it is worth checking if it is coming your way.
Next Canadian tour stops include:
- April 12 – Calgary
- April 13 – Winnipeg
- May 22 – Montreal
- May 23 – Halifax
- May 24 – Ottawa
- May 25 and 26 – Toronto
Walk-up guests are welcome during public hours, subject to space.
