The arrival of spring in Canada usually comes with a few predictable traditions. For Slurpee fans, the most notable is the return of 7-Eleven’s Bring Your Own Cup (BYOC) Day. On April 10 and 11, customers can fill almost any container for a flat fee of $2.50.
This year carries a bit more nostalgia than usual. The Slurpee brand turns 60 this summer, and this two-day event serves as the opening act for a season of anniversary celebrations.
The Rules of the $2.50 Fill-Up
While the promotion is built on novelty, there are practical limits to what you can bring through the front door. Store staff use a specific 26cm diameter cutout to measure entries. If your container does not clear that gap, it will not be eligible for the discount.
Beyond the size check, your “cup” must be:
- Food-safe and clean: No repurposed chemical containers or dirty buckets.
- Watertight: The vessel must be leak-proof to prevent a mess on the shop floor.
In the past, the brand has seen everything from hollowed-out trophies to kitchen kettles and slow cooker inserts. If you are hungry as well, 7-Eleven is also pricing wings at $0.89 during the event.
A Live Look at the Action
There is a digital shift this year as well. 7-Eleven is hosting a TikTok Live stream from their Etobicoke location at 980 Islington Avenue. It is a smart way to document the more eccentric containers people attempt to use while offering 7Rewards members a chance to win prizes through live polls. This move to social video helps keep a legacy brand like the Slurpee relevant to a younger audience that missed its 1960s origins.
Understanding Canada’s Slurpee Obsession
Canada’s fixation on frozen beverages is well-documented. Winnipeg has held the “Slurpee Capital of the World” title for decades, and that enthusiasm is fairly consistent across the country.
The draw for many is the ability to mix flavours. While Fanta Blue Raspberry is the featured choice this year, most Canadian regulars tend to go for a “suicide” blend of everything on tap. Given that over 60,000 vessels were filled during last year’s event, expect the 550 locations across Canada to be busy.
If you plan to participate, measure your container before you leave the house. The $2.50 deal only works if your vessel makes it through the 26cm check.