Tim Hortons is bringing back its Holiday Smile Cookie campaign from November 18 to 24, with 100% of proceeds going to support local charities, community groups, and Tim Hortons Foundation Camps. Last year’s inaugural Holiday Smile Cookie campaign raised $9.8 million, and Tim Hortons aims to build on that success this year.
This year’s Holiday Smile Cookie is a festive white chocolate sugar cookie decorated with red and green sprinkles and a white icing smile. Every purchase of a Smile Cookie goes directly to supporting over 400 local charities and community groups across Canada, including Tim Hortons Foundation Camps, which provides life-changing experiences for underserved youth. Since its inception in 1996, the Smile Cookie program has raised over $129 million for communities across Canada.
“Supporting communities is at the heart of the Tim Hortons brand,” says Axel Schwan, President of Tim Hortons. “We’re looking forward to serving Canadians millions of hand-decorated Holiday Smile Cookies and, together, supporting important local causes.”
To find out more about which charities your local Tim Hortons supports, visit timhortons.ca/holiday-smile-cookie.