The internet asked for a Soup Truck – and Good Humor listened. Following a post on social media that quickly went viral with over 4.8M views, the iconic ice cream brand teamed up with authentic flavor pioneer, Knorr, to make this online dream a reality by transforming a New York City based ice cream truck into a Soup Truck. Launching in time for National Soup Day, Good Humor and Knorr will bring joy to passersby in the otherwise dreary winter day. The best part: the Soup Truck is completely free and supports the Good Humor Neighborhood Joy program, a multi-year $200,000 commitment to support ice cream mobile vendors year-round.
The Good Humor Soup Truck, powered by Knorr, is a first-of-its-kind “souped-up” version of the iconic Maria The Ice Cream Girl’s rig, transformed for winter, offering warm, flavorful and nourishing cups of complimentary soup. It will be stationed at Union Square (Broadway between E 17th and E 18th) in New York City on Friday, February 2 beginning at 11:00am ET for one day only, while supplies last.
The ice cream brand is partnering with fellow Unilever brand and global flavor expert, Knorr, known for its bold tasting Bouillons and Pasta & Rice sides, to provide free cups of classic Knorr recipes. New Yorkers can expect complimentary cups of Chicken Ramen Noodle Soup and Easy 2 Bean Veggie Chili when visiting the truck.
In addition to helping the internet achieve its soup truck dreams, the Soup Truck also spotlights the Good Humor mission to help hard working ice cream truck drivers thrive, especially in the off season. Two thirds of Americans associate ice cream trucks with the summertime, not as a year-round treat, and thousands of ice cream trucks that spread joy to neighborhoods across the country vanish in the cold weather months, leaving many drivers looking for additional opportunities to make ends meet. As part of its Neighborhood Joy platform, Good Humor launched the Neighborhood Joy Grant Program, which will award grants to 16 mobile vendors and name a grand prize winner “Joy Driver of the Year”.
To learn more about the Good Humor’s Neighborhood Joy platform, including the Neighborhood Joy Grant Program, and to vote for the “Joy Driver of the Year” starting in March – visit GoodHumor.com or Good Humor’s Instagram, X (formerly Twitter), Facebook and YouTube.
To learn more about Knorr – visit Knorr.com or Knorr’s Instagram, X (formerly Twitter), Facebook, YouTube.