Here’s a look at Amazon USA Black Friday sale 2023 key dates and offerings.

When do Amazon’s Black Friday deals start in 2023?
Amazon’s Black Friday deals started Friday, November 17, and the savings keep going through Cyber Monday, which is November 27.
What kinds of deals can you expect to see on Amazon?
Customers can expect deep discounts across categories including electronics, toys, home, fashion, beauty, and Amazon devices.
Looking to buy gifts for the home? Save up to $400 on select De’Longhi coffee and espresso machines; up to 56% on select Shark robot vacuums and air purifiers; up to 44% on select Ninja kitchen appliances; and up to 37% on select KitchenAid mixers and kitchen appliances.
Interested in beauty products? You can save up to 50% on select IT Cosmetics skincare and makeup; up to 43% on select Shark hair care products; and up to 30% on select Lancôme makeup, skincare, and fragrance.
If you’re looking to cross toys off your shopping list, you can save up to 50% on select NERF products; up to 30% on select LEGO sets and building toys from Magna-Tiles; and up to 30% on select Barbie dolls and playsets.
How can I find the best deals for Amazon Black Friday 2023?
You can scope out new deal drops—including early deals—at Amazon’s Holiday Shop.
New deals will drop as often as every five minutes during select periods throughout the Black Friday and Cyber Monday events, so you should check our Black Friday and Cyber Monday shopping pages often to find new savings.
Customers can also get personalized deal notifications from Alexa up to 24 hours in advance on eligible items within their Wish List, Carts, or Saved for Later lists, and can keep an eye on personalized deals throughout the season by saying, “Alexa, what are my deals?” They can also ask Alexa to remind them of deals once they are live, or ask Alexa to make a purchase when a deal is available by saying, “Alexa, buy it for me.”
Amazon will also be sharing new deals during the first-ever Black Friday NFL game on Prime Video on November 24. You can tune in to catch deals from brands like TCL and Dyson as they pop up during the broadcast. Pre-game coverage starts at 1:30 p.m. EST before the New York Jets take on the Miami Dolphins.
You don’t have to be a Prime member to watch the Black Friday game, but you will need to sign up for an Amazon account to watch for free on any device from anywhere.
