Crown Royal, the first-ever whisky partner of the National Football League (NFL), launched year three of their Kick Off with Crown (KOWC) campaign. Generosity is at the core of the brand and has been brought to life over the years through its long-term commitment to the military, its support of the Black rodeo community, its give back efforts via the KOWC campaign and so much more. In 2021, the KOWC campaign supported hospitality workers, in 2022 it championed delivery workers, this year Crown Royal is bringing it back home and celebrating those that serve and help ensure guests have everything they need during this season, from volunteers to generous hosts.
Throughout November, Crown Royal will join forces with like-minded partners from NFL Legends to Feeding America to help football fans host like a Legend and give back to those who make moments at home special. The brand’s generous acts will culminate with a $250K donation to Feeding America to provide meals to people facing hunger.
Crown Royal has teamed up with NFL Hall-Of-Famer, DeMarcus Ware, to share his favorite game day items in a custom-curated shopping cart on the largest online grocery marketplace in North America. DeMarcus’ cart captures everything you need to host an epic game day, from light bites to all the ingredients necessary to make his signature Crown Royal cocktail, The America’s Sweet Tea.
Football fans and cocktail lovers alike will not only be able to entertain like a Legend but they will also be able to prepare cocktails like one too. The whisky brand has enlisted the help of NFL Legends Jamaal Charles, AJ Green, Deuce McAllister, Fred Taylor, Joe Thomas, Andrew Whitworth and Vince Wilfork to curate their own signature cocktail recipes that will take watch parties to the next level. Beginning Thanksgiving Week, fans can head over to CrownRoyal.com for the full recipes and other entertaining tips.
Ahead of Thanksgiving, Crown Royal will turn the tables and host the people who selflessly serve others day in and day out. During the organization’s busiest time, Crown Royal will celebrate Feeding America volunteers in a select market and treat them to a special gameday watch party. To give thanks for all contributions the brand will donate a total of $250,000 from the Crown Royal Generosity Fund, a donor advised fund, to Feeding America with $25,000 of the donation going to North Texas Food Bank in Plano, Texas, $10,000 of the donation going to Feeding America member in NYC, City Harvest and $10,000 dedicated to the San Antonio Food Bank. For more information on Feeding America go to feedingamerica.org.
Kick Off with Crown launched in 2021 and aimed to celebrate the hospitality workers that make gameday great at stadiums and entertaining venues across the country. In its first year, KOWC made a $1 million dollar commitment to more than 20 national and local nonprofits that support communities in need. In year two, 2022, the brand shifted focus and highlighted the delivery workers who go the extra mile to get great eats for hungry football fans. As part of the season-long commitment of donating $1 million dollars to hospitality workers and military, the campaign dedicated $500,000 to couriers. Now, in its third year, the brand is excited to celebrate those who go the extra mile to make gameday amazing at home.
Diageo Americas, Inc. to donate up to $1,000,000 to national and local charities between 9/7/2023 & 6/30/2024, including this initiative in support of Feeding America. Crown Royal Generosity Fund is administered by Fairfield County’s Community Foundation, organized under IRS Section 501c(3). No minimum donation. Dispersal of funds subject to approval of Fairfield County’s Community Foundation.