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Hellmann’s Canada to Inspire The Next Generation on Reducing Food Waste

Hellmann’s Canada is continuing its partnership with non-profit La Tablée des Chefs to educate young Canadians on the impact of food waste and how to repurpose leftovers and common kitchen ingredients into tasty meals at home.

With the average Canadian household wasting the equivalent of $1,352 in food annually, Hellmann’s ‘Flexipes’ provides consumers with simple yet delicious meal ideas they can make at home.

Hellmann's Canada Partners With La Tablée Des Chefs To Educate & Inspire The Next Generation On Reducing Food Waste

To continue its fight against food waste, Hellmann’s is excited to announce Flexipes as a core component of La Tablée des Chefs‘ Kitchen Brigades Program, which hosts culinary workshops for youth aged 13-17 across Canada.

In addition to teaching basic cooking skills and healthy eating habits, the Kitchen Brigades educates students on the impact of food waste, while showcasing how easy it is to reimagine leftovers by following a 3+1 Flexipe strategy, which involves:

  1. Picking a base, such as rice or pasta
  2. Using up fruits and/or vegetables
  3. Incorporating a protein
  4. Adding an extra touch of magic using condiments like Hellmann’s Mayonnaise

A 2021 study from Hellmann’s, in partnership with behavioural scientist firm BEworks, found that adopting a ‘Use-Up-Day’ once a week and incorporating a supporting Flexipe to use ingredients already in the kitchen, Canadians reduced the amount of food thrown away by one-third.

Hellmann’s and La Tablée des Chefs have also teamed up to reduce food waste in hockey arenas across the country.

To date, more than 2 million meals have been rescued from arenas across Canada by repurposing and turning unused food into delicious meals for those in need, in partnership with Second Harvest.

This year, the organizations are set to provide 300,000 meals to Canadians in need.

In partnership with Hellmann’s, La Tablée des Chefs plans to expand the Kitchen Brigades Program from 250 schools to 400 schools across Canada by 2025 helping even more students develop food autonomy.  Upon completion of the Program, students receive nearly 40 hours of practical training through culinary workshops, social challenges, competitions and more.

Throughout the month of November, La Tablée des Chefs will host its signature La Grande Tablée events in Toronto, Montreal and Quebec City to raise funds for valuable programs like the Kitchen Brigades.

For more information on La Tablée des Chefs and how the organization is working to reduce food insecurity and develop young people’s food autonomy across the country, please visit www.tableedeschefs.org.

Canadians looking to reduce food waste at home are invited to download the Fridge Night App or explore Hellmann’s collection of Flexipes at www.hellmanns.com/ca.

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