7-Eleven Canada is celebrating the 60th anniversary of the Slurpee drink with new flavours, limited-time products, birthday pricing, and a free small Slurpee offer for 7-Eleven Day on July 11, 2026.
The milestone campaign brings several summer launches to Canadian stores, including Mountain Dew Cake Smash Slurpee, Slurpee Soda, Slurpee Gummies, and Slurpee Dip & Dunk Lollipops.
On July 11, guests can visit participating 7-Eleven Canada stores for a free small Slurpee drink. The offer arrives alongside the limited-time Mountain Dew Cake Smash Slurpee flavour, created for the 60th anniversary celebration.
The anniversary also includes the launch of Slurpee Soda, a new collaboration between 7-Eleven Canada and Collective Arts. The canned drinks are designed to bring familiar Slurpee-inspired flavours into a low-calorie, low-sugar soda format.
Slurpee Soda is available in three flavours: Lychee Lemonade, Blue Raspberry Lemon Lime, and Birthday Cake. Each can is made with five grams of cane sugar and retails for $1.99 at 7-Eleven Canada stores. The Birthday Cake flavour will be available for a limited time during the anniversary campaign.
The can artwork was created by Hamilton, Ontario artist Art Club Mary, bringing a bright, playful look to the Slurpee Soda lineup. 7-Eleven Canada and Collective Arts are also working with Canadian artists on murals at select 7-Eleven stores this summer.
For guests looking for candy inspired by the frozen drink, 7-Eleven Canada has launched Slurpee Gummies and Slurpee Dip & Dunk Lollipops. Both products are part of the 60th anniversary collection and bring Slurpee-style flavours into snack form.
The July 11 celebration will include more than frozen drinks. 7Rewards members can receive 711 bonus points, and participating stores will offer 71-cent wings. From July 8 to 18, 7-Eleven Canada will also feature celebration specials, including buy-one-get-one offers on select beverages from brands such as smartwater, Brisk, Electrolit, and Monster Energy.
A 7-Eleven Slurpee & Food Truck will be visiting communities in British Columbia throughout the summer. The pop-up truck will bring Slurpee drinks and food to local events as part of the anniversary celebration.
Slurpee has had a long connection to Canadian convenience store culture, with Winnipeg often recognized as the Slurpee Capital of the World. The 60th anniversary campaign gives 7-Eleven Canada a way to celebrate that history through new flavours, snack launches, and summer offers.
The Slurpee 60th anniversary products and promotions are available at participating 7-Eleven Canada locations for a limited time.