Order Up! Coca-Cola announces it has teamed up with beloved local pizzerias across the United States to launch Toss In, Take Out – a traveling restaurant takeover to serve up delicious slices and pies.
But, not for any amount of money, instead for the act of recycling a plastic bottle.
This fall, Coca-Cola Trademark brands (Coke, Diet Coke, Coke Zero Sugar, Coca-Cola Flavors) in 20-oz bottles made from 100% recycled plastic (excluding cap and label) are expanding their availability to new markets, rolling out across Chicago, Atlanta and the Pacific Northwest.
Available now in 11 major U.S. markets, Toss In, Take Out will be celebrating the expansion of 100% recycled plastic bottles through takeovers of your favorite pizza spots in New York City, Atlanta and Chicago.
New Yorkers can forget their wallet for a day and savor a slice of pizza at the famous Bleecker Street Pizza on Oct. 24 as the first restaurant takeover stop!
Coke will then head to Goodfellas Pizza & Wings in Atlanta on Nov. 2, and Lou Malnati’s Pizzeria in Chicago on Nov. 7.
Consumers who bring in any empty plastic beverage bottle to recycle (including non-Coke products) will have the opportunity to use it as currency to receive their hometown’s pizza and a cold 20-oz Coke beverage served in a 100% recycled plastic bottle.
Coca-Cola Trademark first launched bottles made from 100% recycled plastic in 2021 across California, New York, and Texas and was a first-of-its-kind innovation for the brand in the United States.
With 20-oz bottles made from 100% recycled plastic expanding its availability, Coca-Cola expects to save over 37 million pounds of new plastic on an annual basis – the equivalent of approximately 890 million bottles – in 2024 alone.
The shift is also estimated to reduce over 39,000 tons of CO2 equivalent annually in the United States – the equivalent of taking around 8,400 cars off the road for one year.
This expansion of bottles made from 100% recycled plastic advances The Coca-Cola Company’s progress toward its World Without Waste goal of using at least 50% recycled material in bottles and cans by 2030 globally.
This short YouTube film explores the impact of local food culture in the United States and how bottles made from 100% recycled plastic are progressing the closed-loop recycling system.
For more information on the Toss In, Take Out restaurant takeovers and the expansion of 20-oz Coca-Cola Trademark bottles made from 100% recycled plastic visit www.cokeurl.com/tossintakeout.