Grubhub – a leading food-ordering and delivery platform – officially debuts the “Did Somebody Say” marketing platform in the U.S.
The new brand platform celebrates that familiar feel-good moment when the doorbell rings and your Grubhub order arrives.
The launch of “Did Somebody Say” kicks off with a creative omnichannel campaign anchored in a 60-second TV spot, featuring a song by the iconic rapper, entrepreneur, food-enthusiast, and cookbook author, Snoop Dogg.
“Did Somebody Say” comes to life anchored in a new TV commercial featuring Snoop Dogg delivering an original, head-bobbing song that will give hungry Americans a taste of his own Grubhub delivery delights.
The catchy and upbeat campaign, conceived by creative agency McCann London and produced by their production arm Craft Worldwide, saw global market success since its initial debut in 2020 by Grubhub’s parent company, Just Eat Takeaway.com (JET).
After successful campaigns across Europe, Canada, and Australia spanning over 19 markets and amassing more than 1 billion views, the vibrant TV spot kicks off an extensive U.S. campaign effort that will come to life across paid and organic social, in-product placement, OOH creative ads, consumer sweepstakes* and more.
Want to get delivery like a G?
Then be sure to tune in to Grubhub’s social channels to participate in the #DidSomebodySayGrubhub sweepstakes.
Until Monday, October 2, Grubhub will be launching several giveaways inspired by the television spot in which winners will receive a $500 gift card to order whatever they like, from pizza to the hot tub to wontons on a catamaran.