This summer, HEINZ is launching the ‘Hot Dogs Are Not a Contest’ movement to end the mistreatment of hot dogs – depriving them of necessary condiments – once and for all.
Just minutes after the world’s most famous Hot Dog Eating Contest, the brand and six-time Hot Dog-Eating Contest Champion, Takeru Kobayashi, will rally for justice by giving runners-up a chance at redemption.
The first losing finalist who eats a hot dog the right way – with love, admiration, and of course, HEINZ condiments – will win $10,000, matching the Hot Dog Eating Contest’s prize money.
While 94% of fans prefer their hot dogs covered in craveworthy condiments, every year, contestants continue to mistreat hundreds of franks.
They dunk the buns in water and swallow dozens of hot dogs whole – all without condiments and the joy they bring.
Now HEINZ, the irrational arbiter of hot dogs, is taking a stand against the horror in partnership with grassroots organizer, Francis Weiner and Kobayashi.
Immediately following The Hot Dog Eating Contest, HEINZ will give losing finalists a chance at redemption – by simply enjoying a hot dog properly – dressed in HEINZ condiments.
The first runner-up to film themself savoring a hot dog with at least one HEINZ condiment and direct message it to the @Heinz Instagram will win.
The prize includes $10,000 – a match to The Hot Dog Eating Contest’s official prize money – and all the condiment-filled bragging rights.
To “ketchup” on all of the properly eaten hot dog videos and join the movement, follow @Heinz and @Heinz_ca on Instagram and @Heinz_us and @heinz_ca on TikTok.
For losing contestants looking to enter, find full rules and regulations at https://campaign.rtm.com/kraftheinzhotdogcontest/.
NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal residents of the 50 United States (D.C.), and other countries where not prohibited, 18 years of age and older, who are members of MLE/IFOCE, and participated in as finalists but did not win the Hot Dog Eating Contest on July 4, 2023. Void where prohibited by law. Promotion begins on 7/4/23 immediately following the The Hot Dog Eating Contest and ends at 11:59 p.m ET on 7/14/23. ARV of all prizes: $10,000. Subject to full Official Rules, campaign.rtm.com/kraftheinzhotdogcontest/. Sponsor: Kraft Heinz Foods Company, 200 E. Randolph Street, Chicago, IL 60601.