HARIBO will post a first-of-its-kind social media video broadcast, “Good News Goldbears” on National Gummi Bear Day this Thursday, April 27.
To celebrate the year’s sweetest holiday and to infuse more childlike happiness into its followers’ days, HARIBO will dedicate its Facebook and Instagram channels to serving only good news videos, compiled from fan-generated content, influencer collaborations, and brand-produced news skits.
According to a study from Pew Research, most American adults now get their news from social media, and it’s easy to feel like much of that news is negative.
However, Psychology Today recently cited a study that uncovered “greater shared levels of good news about the world can insulate [people] from the effects” of bad news.
So, HARIBO wants to celebrate good news and bring smiles to more people on National Gummi Bear Day.
Beginning at 9 a.m. ET/8 a.m. CT, the famous Goldbears will join anchors and on-the-ground reporters will be sharing good news all day long.
Fans will be able to call into the 24-hour hotline leading up to National Gummi Bear Day to leave a message of any good news and it may be added to the video broadcast in real-time.
Fans can call 1-844-GOOD-NWS or 1-844-4663-697 to share their good news and potentially see it shared on the one-day-only “Good News Goldbears” broadcast.
And, if that’s not sweet enough, HARIBO will also soon be launching a brand new Goldbears pack mix that will be berry exciting for summer – be sure to keep an eye out for an upcoming announcement.
Fans have long expressed their passion for HARIBO Goldbears’ flavors and colors, making innovation a key growth factor for the brand.
In fact, the green HARIBO Goldbear has recently gone viral!
Gummi fans all over the country have been happily surprised to learn that the green Goldbear is not lime or apple-flavored, but strawberry!
All of this goes to show just how many people love the Happy World of HARIBO.
For more information about HARIBO of America and National Gummi Bear Day, follow on Facebook and Instagram.