Wonder Bread has officially ended the debate over sandwich cuts, declaring triangle sandwiches the superior choice. With nearly a century of experience in Canadian kitchens, Wonder has earned the title of “The Official Bread of Triangle Sandwiches” and is encouraging Canadians to embrace the diagonal cut. To mark the occasion, the iconic coloured circles on Wonder packaging have been swapped for triangles.
Why Triangles?
A recent Angus Reid study found that 60% of English-speaking Canadians prefer triangle sandwiches. Among those, 54% choose triangles for their appearance, 31% for nostalgia, and 17% for the size of each bite. Studies from BBC Science Focus suggest triangles allow for more filling per bite, with the diagonal cut providing better access to the sandwich’s centre.
Architect Kevin Harris, along with sandwich chefs like Sandor of Fo’Cheezy, support the diagonal cut for its sensory appeal and enhanced flavour experience. Cutting a sandwich into triangles is said to create a more satisfying first bite and expose more of the interior filling.
Wonder Bread’s Triangle Pledge
Wonder is inviting Canadians to commit to the triangle sandwich at wonderbread.ca/triangles. Those who take the pledge will receive a 45¢ coupon toward their next loaf of Wonder Bread. As part of the campaign, Wonder has also launched a new commercial and is encouraging social media participation with #WonderForTriangles and #ItStartsWithWonder.
Wonder Bread remains a trusted brand in Canada, offering a wide variety of bakery products. The company’s commitment to innovation continues with this fun initiative, reminding Canadians that even a small change, like cutting a sandwich into triangles, can elevate a simple meal.