Rita’s Italian Ice & Frozen Custard, the largest Italian Ice concept in the world, is excited to reveal its latest summer flavor in partnership with the ever-popular multi-sensorial candy: NERDS candy. NERDS Grape flavored Ice will be available for a limited time at all Rita’s locations starting July 8. This highly anticipated sweet, crunchy and tangy flavor invites guests to taste nostalgia this summer at Rita’s.
Rita’s, in partnership with NERDS, is also proud to unveil the all new – BABY NERDS – which will make its first-ever appearance as an official NERDS dessert topping with Rita’s locations across the country on July 8 ahead of its official introduction into the broader QSR industry in Spring 2025. Smaller in size than NERDS candy, but with just as much flavor, this innovative topping will become an addition to Rita’s menu starting July 8, elevating the Rita’s experience with its playful and crunchy texture.
Harnessing the beloved brand popularity of NERDS, Rita’s is thrilled to deliver NERDS Grape flavored Ice in a Rita’s Gelati layered with creamy Vanilla Custard and topped with BABY NERDS. For those seeking a sippable treat, the NERDS Grape flavored Gelati Blender, an Italian Ice drink blended with Custard and topped with BABY NERDS offers a refreshing treat for guests throughout the summer. The NERDS Grape Ice and BABY NERDS topping can also be enjoyed across Rita’s menu of signature treats.
Rita’s app users can enjoy a free taste of the exciting new BABY NERDS topping when they purchase a Gelati or Gelati Blender and redeem the one-time-use reward through their loyalty app at participating Rita’s locations. New app users will receive the reward when they sign-up through July 21.
Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita’s include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s Blenders, Milkshakes and more.
For more information about Rita’s Italian Ice & Frozen Custard and to find your closest location, please visit http://www.ritasice.com/.