As one of the pioneering hotel brands to embrace the growing trend of mindful consumption, Free Spirited by Loews at Loews Hotels across the country, including Atlanta, Nashville and New Orleans, will provide elevated and bespoke bar programming for those who choose to imbibe less or not at all.
As part of Loews’ commitment to “welcoming you like family,” the hotel brand continues to create judgment-free environments designed to accommodate guests of all ages, abilities, and lifestyles. With this program, on-site mixology talent will share their impressive libations focusing on locally sourced ingredients and unique flavor combinations.
Beyond the bar, Free Spirited by Loews will seamlessly integrate into catering and event planning, offering a curated selection of non-alcoholic beverages that are as thoughtful and intricate as their alcoholic counterparts. Moreover, this program will be infused into tentpole, brand-wide programming throughout the year, such as the brand’s annual Summerfest, further fulfilling the holistic approach to preference accommodation.
Reflecting the availability of local suppliers, popular flavors in their respective regions and the creativity of each location’s mixologists, guests can expect uniquely delicious options such as the following:
Loews Atlanta Hotel
Low ABV
- Lil’ Suze O: Suze aperitif liqueur, Lillet Blanc aperitif, orgeat almond syrup, aquafaba, lemon juice, topped with fresh orange zest
Zero-Proof
- Time Off: Berry-thyme syrup, ginger beer, lemon juice, topped with soda water
- Dry Summer: A non-alcoholic twist on a Bahama Mama, made with guava, mango, passion fruit, pineapple juice, peach puree, a blood orange floater and topped with soda water
Loews Nashville Hotel at Vanderbilt Plaza
Zero-Proof
- The Adventures of Raindance Maggie: Agave, lime juice, muddled red chili pepper and mint, lemon-lime soda, garnish of red chili pepper
- The Lonely Island: Pineapple juice, orgeat almond liqueur, cranberry juice, lime juice, ginger beer, garnish of dehydrated orange and cherry juice rim
Loews New Orleans Hotel
Low ABV:
- Mild Mermaid Margarita: Blue curaçao, simple syrup, lime juice, fuego bitters, garnished with cayenne pepper and salt on the rim
No ABV:
- Love Potion #0: Strawberry puree, lemon juice, cucumber water, simple syrup, Love Potion bitters, garnished with cucumber
- Blueberry NOjito: Almond milk, house-made blueberry syrup, mint syrup, lime juice, garnished with mint sprig and fresh blueberries
As an added touchpoint, Loews Hotels has seamlessly integrated these specialty cocktails into its standard cocktail menus, with each drink clearly marked by an icon denoting its low or no ABV content. This thoughtful approach ensures that individuals seeking alternatives to traditional alcoholic beverages have access to a wide range of options while providing complete transparency and clarity. By incorporating these distinctive indicators directly onto the menus, Loews ensures all beverages are crafted with the same attention and care.