Barilla announced the newest addition to its line of Protein+ pastas – Cellentani (pronounced, “CHELL’-en-tah-nee”), a corkscrew shape made with classic golden wheat and protein from chickpeas, lentils and peas.
Cellentani provides 17g of protein and 10g of fiber per 3.5oz serving, providing people with a good source of protein, the energy they crave and pasta taste they love.
A First Taste with Soccer Star Sydney Leroux
Barilla Protein+ pasta is all about fueling everyday activities and powering people’s routines. That’s why Barilla has partnered with professional soccer player Sydney Leroux – a longtime Protein+® fan and athlete who embodies the champion spirit of the brand – to announce Protein+®’s new Cellentani shape.
A Cut for Everyone
The fun and functional “Cellentani” was first created and named by Barilla in the 1960s to honor famous Italian pop singer Adriano Celentano’s whirling and springy dance moves. Now available in the Barilla Protein+ lineup, the pasta’s twists and spirals make it beloved for its versatility in cooking, especially in pasta salads and mac & cheese, and a hit for households with kids.
Barilla Protein+ Cellentani is available at Wegmans and on Amazon, and is coming soon to Kroger locations nationwide. With the addition of Cellentani, Barilla Protein+ is now available in eight different pasta shapes: Angel Hair, Elbows, Farfalle, Penne, Rotini, Spaghetti, Thin Spaghetti and Cellentani. While prices vary per retailer, all varieties have a suggested retail price of $3.49.
New, Energetic Branding & Packaging
Beginning in April, pasta lovers and protein-seekers will also find the exciting new Protein+® branding and packaging on shelves.
For more information on Barilla Protein+, visit https://www.barilla.com/en-us/products/pasta/proteinplus/proteinplus-cellentani.