Since debuting last month, guests have rushed to their local Subway to experience “Subway Sidekicks,” featuring Subway Footlong Cookies, Cinnabon Footlong Churros, and Auntie Anne’s Footlong Pretzels. Available exclusively at Subway restaurants, more than 3.5 million Sidekicks have been sold in the two weeks since launch, resulting in Subway rushing additional supply to meet guest crave. In particular, the Subway Footlong Cookie has had unprecedented demand.
Subway Sidekicks are the latest in a series of initiatives developed in collaboration with Subway’s franchisees to enhance the overall guest experience, drive more traffic to restaurants and increase profitability for franchisees. In addition to Sidekicks, Subway provided deli meat slicers to every Subway restaurant in the U.S. — further improving the quality of their meats by freshly slicing many of the proteins in restaurants — and designed a guest friendly menu where chef-inspired sandwiches can simply be ordered by name or number. The brand has also made digital innovations and enhancements to the guest experience, like the relaunch of its loyalty program – Subway MVP Rewards.
In 2024, Subway is leaning into the momentum it saw last year. Guests can expect exciting new menu items at a great value, as well as enhancements to their in-restaurant, online and in-app experience, with even more convenience for the on-the-go consumer.