The OREO brand is returning to the world’s biggest marketing stage with a brand-new campaign. In the long-awaited Big Game spot, the iconic cookie brand is putting a spin on historical moments to show how the twist of an OREO cookie turns decision-making fun.
Airing during the second quarter of the Big Game, the 30-second spot, titled “Twist on It,” introduces a playful reality based on an essential part of the OREO cookie-eating experience: twisting the two halves of the cookie open and seeing which side the creme is on.
The ad welcomes viewers to a world where the twist of an OREO cookie plays a crucial role in the some of the most famous (and infamous) decisions, from the dawn of time to modern day. The delicious twist decides pivotal things like whether the Trojan Horse enters the city of Troy, if aliens really visited earth and more.
If there’s one person who knows the power of making decisions, it’s Kris Jenner. The longtime OREO cookie fan and family matriarch makes a cameo appearance within the spot in a clip that takes viewers back to the mid-2000s. In the flashback, Kris lets an OREO cookie decide whether to invite the world to keep up with her family — a major decision made simple with a twist.
Through this new commercial, created by The Martin Agency, directed by Emmy award winner Dave Laden, and produced by Hungry Man Inc. and PXP, the 110-year-old brand is proving that OREO cookies are still the cookie to keep up with. The spot, built on a strategy of engaging with fans, taps into the unique passion points and enduring cultural relevance of OREO cookies and meets fans where they are — like the Big Game!
Have a decision to twist on? Head over to TwistonIt.OREO.com to purchase your game day OREO cookies for delivery in 30 minutes or less.
For more information and updates on “Twist on It,” fans can visit OREO at https://www.oreo.com/ and follow OREO on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial or Instagram @OREO to be among the first to know about future brand news.
Fans can also watch the extended version of the “Twist on It” commercial on the OREO Cookie YouTube channel.