Following the continued success of her multiyear partnership with Duncan Hines, global icon and Rock & Roll Hall of Fame inductee, Dolly Parton has entered into an unprecedented, exclusive agreement with Duncan Hines’ parent company, Conagra Brands, one of North America’s leading branded food companies, to develop a line of retail food items. The new line of Dolly Parton food products will include frozen, refrigerated, grocery and snack items inspired by down-home comfort cuisine.
The new products feature an expanded line-up of Duncan Hines’ mixes including Chocolate Cake Mix, Yellow Cake Mix, Cinnamon Crumb Cake Mix, Blueberry Muffin Mix and Banana Nut Muffin Mix.
Additionally, the first single branded Dolly Parton item, Buttermilk Pancake Mix, will start hitting shelves this winter and marks Dolly’s first foray into the breakfast category. More items are expected to launch later in 2024 including frozen items.
The multi-year, multi-category agreement was facilitated by licensing agency IMG.
Visit bakingwithdolly.com to learn more about the current and future line-up of Dolly Parton food products.
Limited-Edition Baking Kit
Duncan Hines’ Dolly Parton’s newest baking mixes and frostings are flowing through to stores nationwide now on a rolling launch, but the brand is giving consumers a chance to try some of the new items and get exclusive, limited-edition Dolly keepsakes with the new Dolly Parton Bake Like a Rockstar Baking Collection, available online only while supplies last.
The kit includes:
- Dolly Parton’s Blueberry Muffin Mix, Cinnamon Swirl Crumb Cake Mix, Favorite Chocolate Cake Mix and Creamy Chocolate Buttercream Frosting.
- An exclusive magnet featuring the popular illustration of Dolly from the Duncan Hines’ packaging
- A Dolly-inspired, collectible oven mitt
- Recipe cards that feature some of Dolly’s favorite recipes like Lemon Glazed Blueberry Crumb Cake and Coffee Cake Muffins.
The new Dolly Baking Collection is available while supplies last at bakingwithdolly.com.
