Social media bios may be short, but they’re powerful. In honor of World Nutella Day, Nutella is celebrating the superfans who embrace the world’s favorite hazelnut spread as a part of who they are by including the brand in their social media bios.
In 2007, American blogger Sara Rosso decided to create a celebratory day to inspire and unite the global Nutella community to share their passion for the brand on social media. World Nutella Day quickly became a global phenomenon, as fans everywhere shared their love.
In honor of Nutella’s 60th anniversary, the brand sought out an estimated 140 superfans across the United States who already have Nutella included in their social media bios and will be gifting them with sweet surprises. Inspired by these fans, this World Nutella Day, the brand is encouraging other enthusiasts to profess their love for the brand by dedicating their bios to Nutella. From January 29 through February 5, consumers who add Nutella to their social media bio, share a screenshot to their Instagram story and tag @Nutella in their post will have a chance to win exclusive Nutella prizes.
For more information on how to enter, visit www.nutellasuperfan.com. Nutella fans can share their love for Nutella on X (formerly known as Twitter) by tagging @Nutelladay, as well as on their personal Facebook and Instagram pages by using the hashtag #WorldNutellaDay.
No Purchase Necessary To Enter Or Win. A Purchase Does Not Increase Your Chances Of Winning. Open only to legal residents of the 50 U.S. and D.C. who are 18 years of age or older with a valid Instagram account and email account as of the time of entry. Void where prohibited. Sweepstakes begins at 12:00:00 AM ET on 1/29/2024 and ends at 11:59:59 PM ET on 2/5/2024. Winners selected at random. For complete details, including entry requirements and prizing details/restrictions, see Official Rules available at nutellasuperfan.com Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054.