Tony the Tiger and Kellogg’s Frosted Flakes are set to bring the fun to El Paso at this year’s highly anticipated Tony the Tiger Sun Bowl. With the support of the Albertsons Companies Foundation, the event will showcase the thrilling football action between No. 16 Oregon State and No. 19 Notre Dame at noon (MT) on Dec. 29, 2023, and will also serve as the prime platform for the Mission Tiger initiative. During the first quarter, a special donation presentation to Eastwood Middle School of El Paso, TX will take place. Thirty thousand dollars of Mission Tiger funds will be donated to support the school’s sports programs through education nonprofit organization DonorsChoose, providing new equipment and uniforms.
Tony the Tiger first joined forces with the Sun Bowl in 2019, reinvigorating the bowl game’s roots in supporting local youth sports. Now, five years later, the partnership between Tony the Tiger and the Sun Bowl Association continues to thrive, dedicated to sustaining school sports programs and expanding opportunities for schools and students nationwide.
Kellogg’s Frosted Flakes, Mission Tiger and Albertsons Companies Foundation have once again teamed up to give back to the El Paso community by supporting Eastwood Middle School’s sports programs through DonorsChoose. This partnership aims to provide essential new equipment, from footballs to baseball helmets, ensuring the continued success of the school’s athletic initiatives.
The Mission Tiger funds will provide Eastwood Middle School sixth graders with uniforms for the intramural sports program, as well as fitness equipment to help students develop their strength, agility, endurance, and flexibility.
On the day of the Tony the Tiger Sun Bowl, students and teachers from Eastwood Middle School will take to the field alongside Kellogg’s Frosted Flakes, Tony the Tiger, and Albertsons Companies Foundation to accept the donation. This event serves as a powerful opportunity to raise awareness of the importance of middle school sports in front of thousands across the country.
Since its inception in 2019, Mission Tiger has supported over 1 million kids across the country, providing new equipment, court renovations, sports facility refurbishments, and more to over 3,000 schools. Fans interested in supporting this mission can participate by purchasing Kellogg’s Frosted Flakes and uploading their receipts to MissionTiger.com, sparking a $2 donation* to DonorsChoose. For more information, visit FrostedFlakes.com or MissionTiger.com.
Follow Kellogg’s Frosted Flakes on Facebook, TikTok and Instagram for memorable moments of the Tony the Tiger Sun Bowl. Ticket packages for the 2023 Tony the Tiger Sun Bowl are available for purchase on SunBowl.org or by calling 915-533-4416. Tune in to watch the 2023 Tony the Tiger Sun Bowl live on CBS, starting at noon (MT).