MingsBings, Iron Chef Ming Tsai’s CPG frozen crunchy wrap line, announces a new line of better-for-you, meat-filled Bings made with at least 20% veggies, and updates brand packaging.
Launched first as a plant-based, direct-to-consumer business in 2020, the line of wraps and dipping sauces has quickly gained traction in both retail and foodservice channels, with placement in major retailers like Whole Foods, Wegmans, Target, Sprouts, and Publix, as well as major U.S.-based concession locations like Fenway Park, Hard Rock Stadium and top-tier colleges, universities and prep schools.
MingsBings’ new better-for-you meat- and chicken-based Bings maintain Chef Ming Tsai’s philosophy of vegetable-forward eating, with an increased vegetable count to reduce cholesterol, fat, and calories versus traditional frozen handheld options.
The new line features four flavors including Cheeseburger, Ham & Cheese, Buffalo Chicken, and Supreme Pizza. Like their plant-based counterparts, these meat-based Bings are gluten-free, nut-free and air-fryer ready, making them a great allergen-friendly frozen option.
MingsBings better-for-you Ham & Cheese and Cheeseburger Bings are currently available at Sprouts, and all four flavors will be available at Market Basket, Grade A, Shoprite, Giant Eagle, Earth Fare and Harmons rolling out in the upcoming months.
Additionally, MingsBings announced today a brand redesign as the company works to offer health conscious shoppers options for a more balanced lifestyle.
The redesign is a substantial opportunity for MingsBings to celebrate the deliciousness and crunch that makes the brand so popular among consumers.
Customers can visit MingsBings’ store locator at mingsbings.com/grocery to find MingsBings products near them. To learn more, please visit mingsbings.com and follow MingsBings on Instagram and TikTok at @mingsbings.