Friendsgiving season is here and Lay’s – America’s favorite potato chip – is central to the dinner table with the brand’s spin on the viral cooking hack turning Lay’s potato chips into a favorite side dish: mashed potatoes.
“Lay’s Potato Chip to Potato Dish with Matt James” is an exclusive cookbook kit developed in collaboration with reality television star and ultimate foodie Matt James that makes it more fun than ever for fans to cook mashed potatoes for their Friendsgiving feasts. Because Lay’s potato chips are made with real potatoes, the main ingredient of this dish is simple: Lay’s Classic potato chips.
The cooking hack made famous by creative foodies on TikTok has generated over 1 million views to date. Now Lay’s and James are joining the trend to remind fans they don’t need much more than a single bag of Lay’s potato chips to make the beloved dish. The kit includes a limited-edition Lay’s Classic potato chip bag reimagined for Friendsgiving and an original Lay’s mashed potatoes recipe developed by James.
Foodies can head to @Lay’s Instagram for a step-by-step guide on how to create the simple recipe, featuring a crispy golden-brown topping and packed with delicious Lay’s Classic potato chips.
Through November 12, fans nationwide can win an exclusive “Potato Chip to Potato Dish with Matt James” kit for their very own Friendsgiving by following Lay’s and Matt James on Instagram, liking the launch post, commenting with a potato emoji and using the hashtags #LaysMashedPotatoes #Sweepstakes. Fans can also win by following these same steps on X. For more information and official rules, see here.