Mars Snacking announced a new collaboration with Uber and SKITTLES, with a new brand campaign launching across Uber and Uber Eats.
The new collaboration, a first of its kind for Mars, delivers a sweet new experience for hungry Uber Rides and Eats consumers.
With Journey Ads and Post-Check Out Ads displayed to consumers taking a ride or waiting for their Uber Eats order, they’ll be able to seamlessly interact with the SKITTLES website.
Hungry Uber consumers can also add their favorite SKITTLES products to their Uber Eats shopping carts – including Gummies and classic chewy and sour flavors.
The move marks the next step of Mars’ online offensive as the company seeks to continue stoking growth in digital spaces and find new opportunities to provide shoppers with frictionless, omnichannel shopping experiences.
According to audience research company GWI, more than half of Uber users order their groceries online, and 85 percent of Uber users are the main person responsible for shopping in their household.
Additionally, grocery and convenience stores are among the top five Uber Rides destinations.
Currently the campaign is active in several key markets including Atlanta, Orlando/Daytona Beach, Houston, Cincinnati, Dallas, Phoenix/Prescot, Nashville and Melbourne, Florida.