Wesson’s made-in-Memphis, plant-based cooking oil has been a staple in American pantries for 124 years.
For the first time, health-conscious consumers will discover Wesson in the refrigerated aisle.
Wesson Plant Butter (Original) and Plant Butter (with Olive Oil) have officially made their debut at select retailers in Northeastern USA.
The flavor had 91 per cent of blind taste testers indicating they’d likely purchase this creamy, delicious new plant butter.
The new product launch builds on the momentum of the recent Wesson brand refresh completed by Richardson International Ltd. that acquired the brand in 2019.
Wesson Joins Plant Butter Movement
Two thirds of Americans say they would consider buying plant butter.
Wesson has been trusted as the pure foundation for every meal for generations.
Now Wesson Plant Butters expand the possibilities with a 100 per cent plant based, dairy and preservative free, vegan option.
Wesson Plant Butter (Original) and Plant Butter (with Olive oil) are ideal for spreading and have delicious buttery, taste-tester-approved flavor.
Canola oil is the primary oil in Wesson Plant Butters which has the lowest saturated fat compared to all vegetable oils and no trans-fat.
Unlike butter, Wesson Plant Butters have no cholesterol and are dairy-free and preservative free.
Wesson Plant butters will be available at Hannaford, Stop & Shop and other fine retailers in the Northeast.