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TGI Fridays New & Expanded Brand Partnerships

TGI Fridays is giving guests all new reasons to roll into restaurants.

Fridays has announced new partnerships with a selection of the coolest and most on-trend brands of right now to bring must-try menu selections into its restaurants.

With the expansion of fresh and flavorful Krispy Rice Sushi, in partnership with Sam Nazarian’s C3, to more than 140 locations and all new bar offerings added to the menu, there are sure to be deliciously unexpected bites and sips for everyone at TGI Fridays.

Giving Fridays fans even more menu variety, the Krispy Rice Sushi offerings deliver quality ingredients and unique flavor combinations to create a fast and fresh dining experience.

TGI Fridays Is Transforming Its Culinary And Beverage Programs With New & Expanded Brand Partnerships From C3, Including Krispy Rice Sushi, Happy Dad Hard Seltzer And Howler Head Bourbon, To Engage New Millennial And Gen Z Customers

Deliciously crafted by the team behind the iconic Katsuya brand, the Krispy Rice menu serves up Japanese flavors with a California twist that Fridays guests will love, including the Original Spicy Tuna Krispy Rice that lays spicy tuna tartare atop a bed of crispy sushi rice for a craveable, hot and crunchy combination, and vegetarian-friendly options like Truffle Avocado Krispy Rice made with perfectly grilled sushi rice topped with truffle avocado and serrano for a bit of heat.

Available for dine-in, take-out and delivery, guests can also get a taste of Spicy Tuna & Avocado Rolls, Krispy Chicken Gyoza, and a variety of boxes bundling Krispy Rice favorites.

Having increased the presence of the Japanese-inspired menu at its restaurants by 1,090% to over 140 locations since 2021, TGI Fridays has the potential to deliver $68.5MM in incremental revenue annually through its Krispy Rice expansion.

The brand is now working to bring Krispy Rice to over 300 locations, with a target of $163MM in run rate revenue.

Continuing to bring unexpected bar offerings to the table, TGI Fridays is leaning further into its renowned bar roots through its new partnership with Happy Dad – an easy-to-drink hard seltzer with low carbonation, simple and refreshing flavors, and no strange aftertaste.

With Happy Dad Fruit Punch and Happy Dad x Death Row Grape on the menu, the seltzers are a must-try. Fridays fans can also sip on the deliciously unique banana-flavored bourbon from Dana White’s Howler Head Bourbon Whiskey.

New to the bar at TGI Fridays, Howler Head is perfect any way you take it – neat, on the rocks or mixed into a cocktail.

To top it off, TGI Fridays has partnered with WESAKE to bring its crisp and smooth, premium-grade Japanese Junmai Ginjo sake to the bar menu.

Now available at select locations, Fridays fans can pair WESAKE with Krispy Rice Sushi or any Fridays favorite menu item.

Want to try Krispy Rice Sushi or any of TGI Fridays’ exciting new bar offerings?

Visit Fridays.com to find a restaurant, start an order online and stay in the know on the latest TGI Fridays menu offerings.

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