Madison Square Garden Sports Corp. (“MSG Sports”) and Madison Square Garden Entertainment Corp. (“MSG Entertainment”) announced a new partnership with Beyond Meat, Inc., a leader in plant-based meat, naming the brand the first-ever Official Plant-Based Meat Partner of Madison Square Garden, New York Knicks, Knicks Gaming (NBA 2K League), New York Rangers, and the Arena Concert Series at Madison Square Garden.
The GO BEYOND GRILL, a brand-new, first-of-its-kind dedicated concession stand, will exclusively feature and serve Beyond Meat’s delicious plant-based meat products in the Madison Square Garden sixth floor concourse, and will be open during events at The Garden including sports, music and live entertainment.
Beyond Meat products that will be available at the stand include the new Beyond Smashable Burger, the new, meatier Beyond Sausage, and two exclusive dishes featuring Beyond Steak, a certified heart-healthy food by the American Heart Association.
Featured menu items at the GO BEYOND GRILL to include:
Beyond Burger – Broadway Edition: Two seared Beyond Smashable Burger patties topped with plant-based cheese, shredded lettuce, tomato, and Rafters sauce served on a toasted sesame seed bun
Beyond OG Bratwurst Sausage: A juicy Beyond Sausage Brat Original link topped with caramelized onions and German mustard served in a toasted roll
Beyond Spicy “Showtime” Sausage: A juicy Beyond Sausage Hot Italian link topped with marinara sauce, peppers & onions served in a toasted roll
Beyond Empire State of Nachos: Seared Beyond Steak served atop crispy tortilla chips with creamy plant-based nacho cheese sauce, pico de gallo salsa and pickled jalapenos
Beyond The Garden Steak Tacos: Seared Beyond Steak topped with salsa verde, pico de gallo and micro cilantro served in warm flour tortillas
Beyond Chili and the City: Sautéed Beyond Beef simmered with onions, crushed tomatoes and kidney beans in a flavorful chili sauce
In addition, select Beyond Meat products will be available at multiple concession stands throughout The Garden, including at Garden Market, making them easily accessible to the millions of visitors The Garden hosts annually.
As part of this partnership, Beyond Meat will receive significant brand promotion during Knicks and Rangers games at The Garden, including in-game LED and dasherboard signage for regular season games televised on MSG Network, as well as LED signage during concerts.
Beyond Meat will partner with the Knicks and Rangers digital teams on two custom original content series that will be shown across Knicks and Rangers digital channels.
Beyond Meat’s products are made from simple, plant-based ingredients and offer a good source of protein with less saturated fat than their animal protein equivalents, and no cholesterol or added antibiotics and hormones.