South Florida’s leading wellness and lifestyle brand, Pura Vida has opened their third location in Palm Beach County in the village of Wellington.

Originally founded in Miami Beach in 2012 as a side passion project by Omer Horev, the brand has since established itself as South Florida’s premier destination for healthy and wholesome eats with an extensive menu that can be enjoyed anytime of the day.
Pura Vida’s Wellington outpost fills the void for delectable and equally healthy foods in the area, and promises to establish itself as a neighborhood spot where friends, family and neighbors are eager to return to time and again.

Omer Horev first introduced Pura Vida to Miami Beach in 2012.
After meeting his wife and now business partner, Jennifer Horev in 2015, the pair began building the healthy menu being mindful of food allergies and dietary restrictions, as well as reimagining Pura Vida’s branding and chic interiors.
In addition to making nutritious foods more accessible, the South Florida grown, family-owned and operated lifestyle brand has proven its commitment to making a positive impact within the community.
Since 2012, Pura Vida has created over 550 real careers across the region, and continuing its commitment to a more sustainable world, the brand also regularly partners with different organizations to participate in quarterly beach cleanups.

Moreover, and as part of their sustainability programming, Pura Vida also partners with local organizations for composting food waste and donates fertiles oil back to local farmers in Miami.
Pura Vida’s extensive menu draws inspiration from family recipes and the Horevs’ travels.
Customers can anticipate the brand’s acclaimed quality-driven menu which includes Pura Vida’s famed All-Day Breakfast offerings showcasing a range of avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic açaí bowls; clean chef-driven Salads that are customizable with the protein of your choice; Wraps & Sandwiches and Bowls featuring a variety of bases and proteins; as well as a wide array of gluten-free and vegan Sweet Treats; and a simple Kids Menu which includes gluten-free offerings like the Tiny Toasted Chicken, Cheesy Grilled Cheese, and Kid’s Acai.


Additionally, Pura Vida’s menu includes a series of cold-pressed juices and shots, super food smoothies, kombucha, and artisanal coffees and teas.

Pura Vida’s Wellington outpost features 3,100-square-feet of indoor and outdoor seating designed in the brand’s signature Instagrammable aesthetic.

Pura Vida’s interiors are characterized by lush greenery, alluring floral accents, and light wooden finishes, as well as the brand’s signature blue umbrellas.

Curated to feel like an extension of the Horevs’ home, Pura Vida’s Wellington outpost promises to become a cherished destination for locals.
Pura Vida Wellington is located at 440S State Rd7#200, Royal Palm Beach, FL 33414.
Delivery and pick-up are available through the Pura Vida Miami app.
For more information, please visit www.PuraVidaMiami.com.
