Did you know that 57% of U.S. households have plant-based milk in their fridge, yet just 36% are using it with their cereal? Califia Farms believes that almond milk is the perfect, creamy complement to cereal.
That’s why they’re teaming up with Cinnamon Toast Crunch to show consumers how irresistibly delicious the two can be together by giving away a year’s supply of this mouthwatering pairing for the next time a snack attack sneaks up.
Enter to win! Until November 7, 2023, fans can post a video of themselves using the Califia Farms x Cinnamon Toast Crunch ‘Snack Attack’ Gamified Effect on TikTok to celebrate the sweet and cinnamon-y almond milk magic of this tasty brand partnership.
Up to 15 winners will receive a year’s worth of Califia Farms Unsweetened Almondmilk and Cinnamon Toast Crunch.
The ‘Snack Attack’ effect features the playfully absurd antics of the famously hungry Cinnamon Toast Crunch Cinnamojis.
TikTok app users are challenged to maximize points and beat their score by helping the wacky characters “catch” falling almond milk in a cereal bowl while avoiding socks, pizza and donuts.
Recent research from Califia Farms reveals additional insights around the growing interest of the cereal and dairy-free milk pairing, with consumers – particularly Gen Zers – pouring bowls for late-night snacking and comfort-worthy cravings.
- The #1 plant-based milk: Aside from dairy milk, 31% of consumers reported choosing almond milk as their milk of choice for cereal.
- A new late-night snack: More than a third of Americans snack on cereal at night.
- A comfort-worthy slurp: 55% of Gen Zers say they eat cereal for dinner for comfort.
To enter for a chance to win a year’s supply of Califia Farms Unsweetened Almondmilk and Cinnamon Toast Crunch, visit Califia Farms and Cinnamon Toast Crunch on TikTok and follow the instructions below.
NO PURCHASE OR PAYMENT NECESSARY. Open to legal residents of the 50 United States and D.C. who are at least age 18 (or the age of majority in their jurisdiction of residence, whichever is older) at the time of entry. “Sweepstakes Period” is from 12:00 a.m. PT on September 12, 2023 through 11:59 p.m. PT on November 7, 2023. To enter, during the Sweepstakes Period, Log in or join TikTok (account must not be set to “private”; creating a TikTok account is free); follow @CalifiaFarms on TikTok; film a 30 second – 1 minute video of yourself using the Califia Farms X Cinnamon Toast Crunch Snack Attack Gamified Branded Effect (this effect can be found by searching for it in the TikTok branded effect menu and also via this direct link: Snack Attack on TikTok.); in the description section of your Video include the hashtag #SnackAttackSweepstakes and tag @CalifiaFarms and @CinnamonToastCrunchReal; andpost your Video to TikTok as a duet or standalone. 15 winners will be selected by random drawing on November 11, 2023 to each receive (a) twenty-four 12oz boxes of Cinnamon Toast Crunch cereal (Approximate Retail Value (“ARV”) of each box: $4); and twenty-four 48oz bottles of Califia Farms Unsweetened Almond milk (ARV of each bottle: $6). Total Approx. Retail Value of All Prizes: $3,600. Limit 3 entries per person. Odds of winning depend on number of eligible entries. Sweepstakes subject to Official Rules. Details and restrictions apply, so visit www.califiafarms.com/califiasnackattack for Official Rules. Sponsor: Califia Farms, LLC.