Chiquita, the leading banana company, is proud to announce the unveiling of a new dazzling billboard in New York City’s iconic Times Square, as part of Chiquita’s global campaign, “It Peels So Good.”
The unmissable billboard features the iconic yellow hues of Chiquita and showcases the brand’s commitment to premium quality, delicious taste, distinctive personality and iconic heritage.
Situated in the heart of NYC, consumers can visit the billboard for four weeks, from now until September 30th, which promises to be a must-see attraction for both locals and tourists alike, adding a burst of color and joy to the bustling streets of New York City.
“It Peels So Good” tells the story of a banana company with a rich history and a bright future.
The campaign evokes an emotional response that connects people to the brand – a good feeling that goes beyond the moment of consumption.
In addition to the NYC billboard, Chiquita has installed immersive virtual environments in Largo Cairoli in Milan, and inside of a gallery that connects Florence train station to the Basilica of Santa Maria Novella.
The “It Peels So Good” campaign will subsequently debut a variety of impactful, dynamic and iconic media formats including, social media content, out-of-home presence in key tourist sites across the globe like vibrant and immersive touchpoints in iconic locations in Europe and in the USA.
Additionally, Chiquita has launched special video formats for digital media which display a selection of vintage advertising campaigns that explore the brand’s rich heritage through its iconic branded assets.
To learn more about the new campaign and the high quality of Chiquita’s tasty yellow bananas, visit www.chiquita.com/itpeelssogood.