Cheetos hosted “Cheetos 75th: The Mark of Mischief,” a birthday bash celebrating 75 years of the brand leaving its orange mark on pop culture.
To commemorate the milestone and help jumpstart fashion’s biggest week with a playful mischievousness, party-host Chester Cheetah surprised Cheetos fans and VIP party guests with a runway collection showcasing his orange, black and fiery influence over seven decades.
Joining Chester was pastry-master Christina Tosi of award-winning bakery Milk Bar who revealed a new, exclusive Cheetos cake to mark the diamond birthday.
Created by the renowned New York City-based fashion historian and stylist Gabriel Held, the Cheetle-inspired clothing collection embodies Chester’s playful and mischievous energy while showcasing catwalk-approved class.
The showstopping orange runway also featured an exclusive Cheetos handbag designed by Collina Strada and modeled by fashion influencers Jaime Xie and Jazzelle.
To help fashion fiends and Cheetos connoisseurs usher in a new era of mischief, Cheetos lovers can purchase the bag seen on the runway at Cheetos75Collection.com while supplies last.
Cheetos fans can also get the hottest look through the Flamin’ Hot Cheetos x Alamar Cosmetics limited-edition, five-piece makeup collection, available in early October on alamarcosmetics.com.
As a final surprise at “Cheetos 75th: The Mark of Mischief,” Chester and Tosi unveiled the one-of-a-kind Cheetos Milk Bar birthday cake that puts a mischievous twist on mixing savory and sweet.
The limited-edition cake features layers of Cheetle-infused birthday frosting, rainbow-flecked cake, and crunchy Cheetos throughout.
To keep the party going, fans nationwide can purchase slices at MilkBarStore.com or at Milk Bar’s New York and Los Angeles Flagship bakeries while supplies last.
A portion of the proceeds from the cake sales will benefit The Birthday Party Project, a non-profit organization dedicated to bringing joy-filled birthday celebrations to children experiencing homelessness.
Last month, lucky Cheetos fans won exclusive access to the Mark of Mischief party by sending a Cameo of Chester to a friend.
Fans who didn’t get a virtual visit from Chester can still send a free Cameo to celebrate their own milestones while supplies last.
Anyone who didn’t make it past the orange velvet ropes can view highlights from the party on the Cheetos Instagram and YouTube channel.