To give more students the resources they need for the fun they deserve, FRITO-LAY Variety Packs and CHEETOS Mac ‘N Cheese are donating more than $300,000 to GENYOUth to provide access to 10 million meals through Grab and Go school breakfast and after-school programs.
Through the support of GENYOUth, a national non-profit that creates healthier school communities, this donation will also supply 120 NFL FLAG-In-School kits to keep 66,000 kids active in youth sports.
In celebration of this partnership, husband-and-wife duo and former professional athletes, J.J. and Kealia Watt, are teaming up with Frito-Lay Variety Packs and CHEETOS Mac ‘N Cheese to spread awareness about the importance of increasing access to school meals and youth sports programming.
Watt, who spent 10 years of his professional football career playing in Houston, has long supported youth sports initiatives within the community.
Together with Frito-Lay Variety Packs, CHEETOS Mac ‘N Cheese and GENYOUth, the Watts hosted a community sports event at Houston Methodist Training Center.
The event marked a donation of a Grab and Go school meal cart and NFL FLAG-In-School kits to a deserving school in Houston’s Lamar CISD, along with an after-school snack for 100 students.
The Watts also guest-coached youth attendees participating in a flag football game.
The collaboration between Frito-Lay and GENYOUth builds upon their longstanding relationship and shared commitment to combating food insecurity.
Frito-Lay, Quaker and the PepsiCo Foundation have collectively provided over $6 million to GENYOUth since 2009.
As part of its ongoing purpose work, Frito-Lay remains dedicated to ending food insecurity in the communities where its employees live and work.
In 2022 alone, Frito-Lay donated over $7 million worth of products to non-profit partners and communities across the United States and served over 232 schools.
To learn more about GENYOUth’s mission and donate, visit genyouthnow.org.