#ProofofMom is trending with over 30,000 posts on Instagram and 4.4M on TikTok.
Moms everywhere are getting behind the popular hashtag, which is meant to encourage moms, who are usually the ones behind the camera, to take photos of themselves with their kids to prove they are there with them.
Recognizing this pattern, Stonyfield’s YoBaby yogurt is determined to change camera rolls for parents across the country with the new program: PAPArazzi.
Starting 9/12, parents can sign up for PAPArazzi HERE, and Stonyfield will send a professional photographer to make sure there is #ProofofMom when documenting all your families’ precious first moments.
Winners will also receive a year’s worth of free Stonyfield YoBaby yogurt.
As part of the PAPArazzi program, Stonyfield’s YoBaby is also launching the PAPARAZZI PHOTO REMINDER campaign.
Parents may sign up to receive timely texts reminding them to “Snap a Photo of Your family including Yo(ur)Baby now” to encourage them to take a photo right then at that moment with the hope that it will result in more candid pics of the whole family.