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Babybel CANDY LAND-inspired board game

Babybel is releasing a cheesy twist on the beloved and nostalgic CANDY LAND game, created in partnership with Hasbro, the makers of CANDY LAND: Introducing Babybel Goodness Land.

Babybel is dropping a CANDY LAND-inspired board game for cheese fans of all ages

The game was created as 3 in 5 parents reported having a hard time connecting with their kids during playtime.

Between video games, VR, AR, the metaverse — it’s a lot to understand, which is why Babybel is giving adults the chance to introduce kids to this beloved game from their childhood, and maybe even teach them a thing or two about playing old school games.

From September 6 – October 4, cheese lovers can visit babybelgoodnessland.com for the chance to get their very own limited-edition Babybel Goodness Land game — and plenty of Babybel to snack on while they play.

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