Hip-Hop icon and beatboxing pioneer Doug E. Fresh and the McCormick brand released an original song and accompanying music video to celebrate two milestones – the brand’s first bottle redesign in nearly 40 years and the 50th anniversary of hip-hop.

A Hip-Hop Hall of Fame inductee and BET Hip-Hop Awards Icon honoree, Fresh delivers an original song featuring bold, sizzling beats in the kitchen, the pop of the new SnapTight™ lid snapping, along with lyrics to savor.
In addition to releasing the new song, Fresh will be leading a one-of-a-kind cooking class for local New York consumers on the early evening of Thursday, September 14, 2023.
Selected guests will have the opportunity to taste the fresh flavor of McCormick seasonings and cook alongside a musical icon, before enjoying their finished dishes.
To enter the official sweepstakes to attend the free cooking class, click HERE and view official rules HERE.
The sweepstakes opens today and ends on Thursday, August 31, 2023 at 11:59 p.m. with limited spots available through a random draw.
Fresh will be sharing his savory version of Spiced Cod with Mashed Plantains, and leading class participants through the recipe.
The dish is a medley of mashed plantains with a touch of coconut milk to complement the cod fillets, which are rubbed with a blend of garlic powder, thyme, crushed red pepper, and more.
The fish is then seared to perfection to form a gorgeous, bold crust.
