Lady M Confections proudly introduces the limited edition 2023 Moonglow Gift Set fusing elegance, tradition, and culinary excellence.
Inspired by the welcoming nature of classic garden moon gate arches and doubling as a keepsake jewelry box, our Moonglow Gift Set features a pearlescent surface adorned with depictions of the full moon, lucky rabbits, festival lanterns, and decorative foliage.
Complete with elegant vegan leather accents and plush microsuede lining, each gift set contains a custom-designed gift bag and matching greeting card.
The gift set opens to reveal miniature mooncakes nestled within the jewelry box drawers, developed in collaboration with the esteemed Kee Wah Bakery.
Experience the flavors of Yuzu Milk Custard mooncake, blending tart citrus and creamy filling in a golden mooncake shell with candied yuzu peel.
Delight in the harmonious Matcha Pandan Custard mooncake, combining pandan, matcha, hints of pine, vanilla, and coconut within a buttery pastry shell.
Immerse your senses further with the Lychee Rose Custard mooncake, with its sweet floral center, dried lychee, and edible rose petals encased in a classic mooncake pastry.
To create an immersive experience, Lady M and AR (augmented reality) agency ROSE joined forces to develop experiential Mid-Autumn filters.
Customers can use their own devices and access a unique filter through Lady M’s Instagram channel to tap to place a 3D rendering of the limited-edition gift set.
This filter provides an experience where a digital rabbit comes to life and can create enchanting gardens inspired by Lady M’s limited-edition gift set, and moving the rabbit creates blooming flowers throughout your space.
Additionally, Lady M has created an enchanting installation neighboring their Bryant Park boutique in New York City located at 32 W 40th Street for consumers to enjoy and pick up their Moonglow Gift Set in person.
Visitors can participate in unforgettable photo opportunities that encapsulate the beauty of the Mid-Autumn Festival with wildflowers and mesmerizing asymmetrical floral pieces displayed, and a tree with delicate paper hanging lanterns as a nod to the traditional cultural significance of celebrating under the full moon and enjoying vibrant lanterns while eating mooncakes.
The installation will be open for a limited time from August 24 to September 29 during boutique hours.
The Moonglow Gift Set ($88) is available for presale on LadyM.com and will ship to consumers starting August 21, 2023.
On August 24, 2023, the Moonglow Gift Set will be available for purchase in Lady M boutiques nationwide while supplies last.