In celebration of International Self-Care Day, DOVE Ice Cream, proudly part of Mars, partnered with Mien Studios, a female-owned company making elevated and sustainable clothing for everyday wear, to launch a limited-edition, eco-friendly line of “Silky Smooth Sets,” inspired by DOVE Ice Cream.
DOVE Ice Cream offers a variety of formats and flavors to indulge and take time for oneself on International Self-Care Day, and its new Silky Smooth Sets will take decadence and comfort to a new level.
The sets include chic tanks, classic button-down blouses and wide-leg pants in on-trend pajama styles, and can be worn on the town with friends, while hosting an at-home summer ice cream soiree or enjoying a quiet moment on the couch with DOVE Ice Cream.
Fans can visit DoveChocolate.com/SilkySmoothSets to receive one of the exclusive, limited sets (valued at $300 each) and one six count box of DOVE Dark Chocolate Almond Vanilla Ice Cream Mini Sticks for just for $25.
This program supports a longstanding DOVE Chocolate partner.
The sets’ design was inspired by DOVE Ice Cream’s new luxe, elevated packaging launching nationwide.
Influenced by the brand’s DOVEBAR Vanilla Ice Cream with Milk Chocolate and DOVEBAR Raspberry Sorbet with Dark Chocolate, the limited-edition line comes in a decadent cerulean blue and a vibrant magenta, along with a rich, dark chocolate-inspired brown.
Each piece will also have the brand’s signature chocolate tone pulled through in its accents.
Designed to be wearable and stylish for all with inclusive sizing, the Silky Smooth Sets complement DOVE Ice Cream’s sustainability program, which works to improve the lives and livelihoods of vanilla female farmers in Madagascar.
The stylish sets follow suit – sourcing eco-friendly fabric and shipping materials, cutting, sewing and utilizing non-toxic AZO-free dyes from local, family-owned vendors.
For more information on DOVE Ice Cream’s decadent ice cream portfolio or sustainability program and commitment, visit dovechocolate.com.
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