Liquid I.V. enters Canadian Market with the launch of its Hydration Multiplier in Canada.
Liquid I.V., the number one powdered hydration brand in the US, is bringing Canadians a great-tasting electrolyte drink mix that is scientifically formulated to help restore electrolyte imbalances that occur through performance and sport, heat and sun, travel, and adventure to deliver improved hydration.
Liquid I.V. is a science-backed, lifestyle-led functional hydration brand that has disrupted the powdered hydration market in the US since it launched in 2015.
Given the success of Liquid I.V. in the US and universal need state of hydration, demand for this brand is on the rise in Canada, with more than half of Canadians surveyed saying they would be interested in trying Liquid I.V.
Canadians want to be in charge of their own health, feel good each day and perform to their maximum potential – and a key to unlocking that potential is through hydration.
In fact, despite 80 per cent of Canadians feeling it is important to stay hydrated, and the increasing focus on the health benefits hydration provides, 44 per cent still experience mild to moderate dehydration weekly.
With just one single-serving packet and 500 ml of water, Liquid I.V.’s Hydration Multiplier is a convenient, travel-friendly, functional, and great-tasting way to support rehydration and fuel life’s adventures.
Offering consumers a solution to deliver hydration, electrolytes and vitamins, Liquid I.V. is scientifically developed:
- For accelerated hydration
- To rapidly replenish electrolytes
- With 5 essential vitamins: B3, B5, B6, B12 and Vitamin C
- No artificial colours
- Made with natural flavours
- No preservatives
- Non-GMO
With Liquid I.V.’s unwavering commitment to purpose and innovation, the product delivers ground-breaking hydration results to help people accelerate hydration and achieve their wellness goals.
Liquid I.V.’s Hydration Multiplier is now available on Costco shelves nationwide in the brand’s original flavour, Lemon Lime.
To celebrate the launch, from August 10 to 13 the brand will host festival goers at its Hydration Station at Boots and Hearts in Toronto.
The activation will keep attendees refreshed, cool and in the moment with Liquid I.V. samples and merchandise.
Liquid I.V. will also be available online starting August 2023.
To learn more, visit www.liquid-iv.ca and follow @liquidivcanada on Instagram, TikTok and Facebook.