This summer, the Maine Lobster Marketing Collaborative (MLMC) is partnering with local restaurants and nationwide distributors to debut a new special: the “Celebrate the Maine Lobster Roll.”
Available beginning July 15, this roll is part of the MLMC’s “Maine Characters” campaign celebrating the hardworking individuals responsible for carrying on this heritage industry and bringing lobsters to our tables each season.
The “Maine Characters” campaign will spotlight the broad impact the fishery has on the state of Maine and will feature the stories of the individuals behind the industry – from the fishermen to the processors, dealers, trap builders, restaurant owners, and more.
The “Celebrate the Maine Lobster Roll” will give diners a taste of the impact with custom materials including toothpicks, placemats, sandwich paper, and postcards that feature these individuals, along with a QR code to the “Maine Characters” digital hub to learn more.
The best part? Every roll sold will help support the fishery. A portion of the proceeds from the rolls will go to the Maine Lobstermen’s Community Alliance, an organization that works to ensure the health and sustainability of the fishery for future generations.
Lobster lovers who want to enjoy the iconic taste of Maine and support the fishery can purchase the “Celebrate the Maine Lobster Roll” at participating restaurants:
- The Boathouse Restaurant in Kennebunkport
- The Clam Shack in Kennebunkport
- DiMillo’s in Portland
- The Highroller Lobster Co. in Portland
- Island Lobster Company in Portland
- Luke’s Lobster in Portland (this location only)
- Portland Lobster Co. in Portland
- Union River Lobster Pot in Ellsworth
Not making it to Maine this summer? No problem.
The “Celebrate the Maine Lobster Roll” will be available for purchase online via Get Maine Lobster and ships to doorsteps nationwide so you can serve up a meaningful bite of everyone’s favorite summer sandwich, from beach days to backyard BBQs.
Learn more about the “Maine Characters” campaign by visiting LobsterfromMaine.com/MeetTheMaineCharacters and share on social media by using #MaineLobster and #CelebrateTheMaineLobsterRoll.