Snyder’s of Hanover is turning up the heat this summer with a flavor that has made its mark on the fried chicken scene: Nashville Hot.
Snyder’s of Hanover Nashville Hot Pretzel Pieces are seasoned with the fiery heat of chili pepper and a tangy touch of pickle flavor to capture that bold, signature Nashville Hot taste.
This namesake flavor is a new favorite among Gen Z, Millennials and Gen X, according to recent consumer research from Circana.
To support the launch, country singer and larger-than-life chicken crooner, Travis Byrd is releasing “Left Me For Pretzels,” a heartbreaking ballad about how his beloved Nashville Hot flavor is leaving him for new Snyder’s of Hanover Nashville Hot Pretzel Pieces, on TikTok.
Fans are encouraged to view and interact with the post. Select fans will receive a limited-edition vinyl of the new country hit.
Snyder’s of Hanover Nashville Hot Pretzel Pieces are available now at retailers nationwide including Target, Walmart, Kroger, and more, in a 11.25 oz. bag for an SRP of $4.79.
Be sure to check out the song on social media by visiting @SnydersofHanover on TikTok and @Snyders_Hanover on Instagram and tag us to show how you’re enjoying Snyder’s of Hanover Nashville Hot Pretzel Pieces.
For more information on Snyder’s of Hanover Pretzel Pieces, visit https://www.snydersofhanover.com/flavored-pretzel-pieces/.