Chiquita announced the launch of its new global campaign, “It Peels So Good.”
The campaign reinforces Chiquita’s leadership role in the banana category while celebrating the brand’s premium quality, delicious taste, distinctive personality, and iconic heritage.
Committed to providing high-quality products and making a positive impact on the world, Chiquita’s best-in-class brand remains a distinctive personality that stands out amongst the banana bunch.
Chiquita’s cheerful and memorable marketing efforts date back as far as 1944 when its iconic jingle, often referred to as the “Chiquita Banana Song,” was created to highlight the wonderful benefits and qualities of Chiquita bananas.
The “It Peels So Good” campaign will subsequently debut a variety of impactful, dynamic and iconic media formats including, social media content, out-of-home presence in key tourist sites across the globe like vibrant and immersive touchpoints in iconic locations in Europe and in the USA.
Additionally, Chiquita has launched special video formats for digital media displaying a selection of vintage advertising campaigns that explore the brand’s rich heritage through its iconic branded assets.
To learn more about the new campaign and the high quality of Chiquita’s tasty yellow bananas, visit www.chiquita.com/itpeelssogood.