Klondike – the original challenger brand – is teaming up with comedian, actor and TV host Joel McHale to invite fans to show off what their hometown would do for a Klondike.
To challenge fans around the nation, Klondike is embarking on the ultimate road trip, popping up in three U.S. cities to find the most creative hometown and reward them with their very own summer block party and the chance to be featured on Klondike Bar limited edition packaging.
Now through July 16, 2023, Klondike invites fans nationwide – virtually or in person in New York City, Austin and Pittsburgh (hometown of Klondike!) to the Klondike ‘What Would You Do’ Challenge Mobile to show off their hometown pride by completing a ‘What Would You Do’: Hometown Edition challenge on-site and enjoy free treats (while supplies last).
To complete a ‘What Would You Do for a Klondike’: Hometown Edition challenge, fans need to include 4+ of their family members, friends or neighbors by posting a photo or video on Instagram with #WWYDHometownContest, tagging and following @KlondikeBar to enter.
Creativity and out-of-the-box thinking is encouraged to prove why they are the #1 hometown and will be judged on:
- Group Participation: Exemplifies a sense of community and includes at least 4 total participants.
- Creativity: Showcases out of the box thinking, originality and unique ideas
- Klondike Spirit: Incorporates Klondike brand identity, including: ‘What Would You Do’ jingle, product, brand colors, polar bear mascot, etc.
The Klondike ‘What Would You Do’ Challenge Mobile is traveling to Austin and Pittsburgh before making its final stop in New York City on National Ice Cream Day:
- Austin, TX – Sat. 6/24 from 11AM-7PM: Jo’s Coffee on South Congress Ave
- Pittsburgh, PA – Sun. 7/9 from 1:30-7:30PM: Market Square Downtown between 4th and 5th Avenue
- New York City, NY – Sun. 7/16 from 11AM-7PM: Union Square Plaza; 862 Broadway between 17th and 18th Street
The challengers will be judged by the Klondike team and Joel McHale himself and one lucky winner will receive a personalized shoutout video from Joel for their hometown, in addition to an exclusive block party AND will be featured on Limited-Edition Klondike Bar packaging.
So, whether you are forming an acapella group to remix the ‘What Would You Do’ jingle or getting your office to play jump rope with a chain made of paper clips, Klondike wants to see if your hometown has what it takes.
No need for a challenge? Not a problem.
Stop by grocery retailers nationwide to purchase Klondike Bars, Cones and Sandwiches.
To find your favorite Klondike products nearest to you, please visit https://www.klondikebar.com/us/en/where-to-buy.html.
NO PURCH NEC. Open to 50 US & DC, 18. Ends 7/16/23. Video Submissions must not exceed 90 seconds. Rules link in bio. Details of party are Sponsor-specified up to $5,000. For official rules, visit unileversweepsrules.com/klondikehometownscontest.