Tony the Tiger is suiting up and heading to Broadway.
For the first time in history, Tony will be attending the 76th Annual Tony Awards and afterparty, bringing new meaning to the brand’s 70-year-old tagline, “They’re GRRREAT.”
To kick off the festivities, Tony is giving the brand’s iconic tagline a playful twist.
“There. Grrreat.” is all about shining a light on the delicious taste of Kellogg’s Frosted Flakes, while celebrating Broadway’s biggest night.
Specifically, the beloved mascot will focus on the Tony Awards’ famous and star-studded afterparty, where he’ll surprise nominees with a golden cereal bowl and the delicious taste of Kellogg’s Frosted Flakes to give everyone a Tony moment and make their experience GRRREAT.
As Broadway stars make their way to the event’s afterparty, Tony will personally present a one-of-a-kind, gold-filled cereal bowl engraved with Kellogg’s Frosted Flakes’ playful iteration of its tagline, “There. GRRREAT.”
He’ll also encourage guests to enjoy the Kellogg’s Frosted Flakes event space, which will offer tasty options for hungry guests such as adult cereal milkshakes, delicious “breakfast” inspired treats, and of course, bowls of Kellogg’s Frosted Flakes.
Fans who want to join in on the fun from home can do so by following @kelloggsfrostedflakes on Instagram where the brand will be posting real-time images and updates from the night.
For members of the press who are interested in receiving photos of Tony the Tiger and Kellogg’s at the 76th Annual Tony Awards, email [email protected].
The American Theatre Wing’s 76th Annual Tony Awards, presented by the Broadway League and the American Theatre Wing, will air LIVE on Sunday, June 11, 2023, from the historic United Palace in Washington Heights, in New York City from 8:00-11:00 PM, ET/5:00-8:00 PM, PT on the CBS Television Network, and streaming live and on demand on Paramount+.
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