Rold Gold commemorates the hard pretzel’s legacy in the Northeast this National Pretzel Day by giving away cash prizes to fans across the area.
The iconic brand that’s shown up for pretzel lovers for more than 100 years calls on snackers to share all the ways they Just Add Gold to their special moments – how they enjoy Rold Gold pretzels from dipping and pairing to group get-togethers and solo occasions – for a chance to take home a share of the cash prize.
A Pennsylvania baker is credited for accidentally inventing the hard pretzel more than 160 years ago when a batch of soft pretzels was overcooked.
The crunchy snack that resulted became an integral part of the state’s culture and economy, leading to the Pennsylvania governor’s 2003 proclamation that recognized April 26 as National Pretzel Day.
Now through June 25, pretzel enthusiasts in Pennsylvania, Ohio, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, and Maine can visit JustAddGold.com to share how they Just Add Gold to their lives.
One winner will be selected weekly to score $5,000 from the $50,000 cash prize.
For more information and for official rules, visit JustAddGold.com.